Understanding Media:
The Extensions of Man

By Marshall McLuhan

Get it: pdf

318 pages

The medium is the message.

The foundational text of media studies, McLuhan explained how the affordances of technologies themselves reshape the humans around them.

Published in 1964 by McGraw-Hill, Canada.

Bibtex Data

@book{mcluhan1964-understanding-media,
    title={{U}nderstanding {M}edia: {T}he {E}xtensions of {M}an},
    author={Marshall McLuhan},
    publisher={McGraw-Hill},
    address={Canada},
    year=1964,
    pagecount=318,
    keywords={media,things},
    olid={OL1102761M},
    ranking={rank3},
    url={https://designopendata.files.wordpress.com/2014/05/understanding-media-mcluhan.pdf}
}

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